Black Friday? It's Putting Most Americans in the "Red".

Maybe we should start calling it Red Friday instead of Black Friday?  From a shoppers budget perspective, it might be the more accurate color, especially when you consider the logic behind the day after Thanksgiving’s unofficial title.

While my adult readers probably have a good idea of the modern history of the Black Friday moniker, my younger readers may not.  So before we delve fully into this week’s blog topic: how holiday shoppers overspend and tips to prevent it, lets get our terms straight, first.

Black Friday – the day after Thanksgiving where many employers give their employees the day off – is typically the busiest or one of the busiest shopping days of the year.  It also marks the unofficial start to the time of year where businesses, especially retailers, rake in most of their yearly profits and are said to be “in the black”.  The “black” refers to the ink used to keep track of money coming in (revenue), money going out (expenses) and what’s left in the end when business is strong: profit.  Red ink, just like when a teacher corrects a homework mistake, is used to show when a business is losing money.  In that case, expenses are greater than revenue.

But for American families, who like any business, must also rely on a budget, their day after Thanksgiving is looking decidedly red. The reason: too many Americans overspend on Black Friday and the holidays in general, some by as much as 30 percent beyond what their budgets would dictate, not to mention the other shopaholic days of the extended weekend, including web-based “cyber” Monday and the growing smartphone-powered so-called “couch commerce” on Thanksgiving day itself. For all the recent lip service given to Americans increasing savings rate following the Great Recession, the truth is our collective self-restraint and fiscal discipline could use some help.

Here are some statistics to put our national spending gluttony in perspective:

• Nearly a third of Americans are expected to spend $700 or more on gifts during the entire holiday season.
• 86 percent of shoppers say they will spend the same or more as last year; only 13 percent plan to spend less.
• The average American household is already saddled with nearly $16,000 in credit card debt and the average college graduate earns their diploma $3,000 in the credit card red.
• Some 12 million Americans are still paying off last year’s holiday gifts this year, based on estimates from 2008 trends.

Next to weight loss, living within and sticking to a budget is often second on families New Year’s resolution lists.  This year, as we close out 2011 and begin 2012, why not make those resolutions stick?  Both weight loss and budgeting require discipline and organization.

First, plan in advance.  Make sure that everyone in the family has a gift-planning calendar.  Of course, you know the dates of Chanukah or Christmas or Kwanzaa or any other holiday on which your family exchanges gifts so these will be easy to mark.  Next, mark birthdays, anniversaries, graduations, or any other special events that will require a gift and overlap the holidays.  Your children will want to include their friends’ birthdays, too.  Even more important, though, now that you know when these dates fall, is to mark a “savings date,” where both parents and children begin to save for their expected purchases.

Just like how a grocery list helps supermarket shoppers stay on task and not be lured by impulse buys, so too can a list help with the holidays.  And remember, while Black Friday does offer some great deals, failure to follow these rules leaves shoppers spending far more than they intended.  If you know yourself to be an easily persuaded shopper, simply avoid Black Friday altogether.  Is there really a need to be clamoring into department stores and electronic stores, trampling over people for more “toys?”

I think not.

Together lets make Black Friday – and not Red Friday – the appropriate day after Thanksgiving title for us all!